Our Services
Bag Design & Tech Pack Development
Where Intentions, Innovation and Creativity Meet
At MOYA Studio, we design bags that are not only beautiful, but purposeful, manufacturable and strategically aligned with your brand vision. Operating from the US, UK and China, we work with founders launching their first bag product or established brands looking to experiment with new concepts or techniques. Our approach blends luxury design sensibility, deep material knowledge and clear technical execution - the combination that has led to successful brand launches across the world.
MOYA Studio operates as a specialized bag design and product development studio serving clients in the US and worldwide.
Why Brands Choose MOYA Studio for Bag Design
Strategic clarity before sketching
We don’t begin with drawing; we begin with understanding and strategy. Together, we define your product’s purpose, audience, identity and key brand moments - the elements that make a design meaningful and commercially strong.
Design excellence rooted in innovation
Every bag is approached as a unique creative and technical challenge. Whether minimal, sculptural, feminine or functional, we explore multiple directions that reflect your story and stand apart in the market.
Full technical precision
Detailed drawings, measurements, construction notes, materials and hardware specs - everything a sample maker or manufacturer needs to build your first sample accurately.
Cross-regional expertise
We understand the expectations of US-based founders, from market positioning to project cycles, and link them to manufacturing processes in China and other parts of the world. Our team speaks English, Spanish and Mandarin at native levels to ensure project efficiency.
Our Bag Design Process
1. Concept & Direction Alignment
We clarify:
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the core idea
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brand positioning
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functional requirements
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lifestyle use cases
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aesthetic language and references
This becomes the creative and commercial foundation for the design.
2. Design Exploration
We generate multiple concept directions, exploring form, structure, materials, innovative elements and signature details that give your product an identity.
3. Refined Final Design
Once a direction is selected, we refine it into a polished, production-ready design with detailed views and structural logic.
4. Technical Drawings & Tech Pack
You receive a complete technical package including:
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technical drawings
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scaled measurements
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construction and stitching details
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material, hardware and trim specifications
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pattern notes
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prototyping instructions
This is everything required to build your first prototype accurately.
Our Service Is Perfect For…
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Founders launching their first bag product in the US market who need expert guidance to validate and develop their concept
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Brands experimenting with a new concept or elevating their current designs
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Bag startups exploring high-quality, small batch production options in China (see more here)
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Fashion brands requiring woven, raffia or mixed-material bag design expertise (see more here)
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US founders needing an end-to-end partner to design and develop their bag from concept to production
Some of Our Unique Design Approaches
"DRAPING" ON A BAG FORM
With the rising trends of feminine curves and sculptural forms, we created a unique process to design bags in a similar way to the draping technique for clothing. By directly manipulating fabric on a "bag-nequin", we are able to offer sculptural designs that are impossible to deliver in traditional methods.
3D DIGITAL PATTERN MAKING
For complex designs that have a higher risk of feasibility, we created an approach that lets us experiment with different patterns and constructions digitally, allowing faster iterations and lowered costs.
PARTIAL CUSTOMISATION
We believe in originality - but we also believe in business health. On projects with a tight budget or requiring very niche skillset, we would help source suitable products from manufacturers and find ways to part-customise, achieving both lowered costs and brand uniqueness.
Our Promises
100% Originality
100% Transparency
100% Client Satisfaction
100% Can-Do Attitude
Ready to Design Your Bag?
Whether you’re starting with a loose idea or a defined concept, we can help you turn it into a design that stands out — visually, technically and commercially.
BOOK A CONSULTATION to begin your project.