How to create a bag brand from ideas to manufacturing

How to Create a Bag Brand: From Idea to Manufacturing

Creating a bag brand is not just about having a beautiful idea, finding a manufacturer, and producing a sample.

Behind every successful bag product, there is a much deeper development process: clarifying the concept, understanding the customer, defining the product’s purpose, working out the right construction, choosing suitable materials, planning the budget, preparing technical documents, developing prototypes, and finding the right production route.

In this masterclass, Moyang Yang, Founder of MOYA Studio, will walk you through the journey of building a bag brand from early idea to manufacturing — and explain what founders often overlook before they start designing or approaching factories.

You’ll learn:

• What needs to happen before sketching a bag design